6 TIPS TO SUCCEED IN YOUR BEAUTY BIZ
HOW TO FAIL AT BUSINESS EFFECTIVELY
>>Confession: The number one reason I don't like to travel anymore? I literally get PTSD from all airline travel. No amount of drugs can get me through the experience.
From the horrendous customer service, long lines, TSA and sitting on the tarmac for hours, I am sure you don't need a full explanation.
Lets also talk about the experience of the cabin. While safety is the forefront of all travel, obviously, the cabins are truly prehistoric. Being a tall gal like myself, I am always shoved in those damn shitty seats. Where is the experience of yesteryear where travel was considered a luxury experience? Even business and first class isn't that special anymore.
By the way, let's not even discuss the sexism as the "cherry on top" of the featured ad. So far, yet so far away. #fail Mamma Mia.
This vintage @americanair ad from the 1960s tells us how disconnected the airlines truly still are today. Airlines have forgotten their "brand" promise to their customers. "Think of this as your mother, who wants what is best for you." (I hope no one looks at their mother like this!LOL!)
If they truly want what is best for the customer, why do they treat us like a pile of pony poo?
Here's the thing. The airlines "think" they give us exceptional service and experience, but in reality it is the most stressful part of any trip. I'd seriously rather have a root canal, at least there is laughing gas and shots to numb the pain.
Here is the other awful part of travel. Pre-Travel.
Long hold times if you need to make a change, websites that are difficult to navigate, apps that crash and fail, telephone prompting systems that are painful to use. But wait, there's more! If you do manage to get someone on the phone after 767 prompts, they act like you are really interrupting their day. Then they sprinkle the phone experience with that award winning shitty attitude. "No you can't do that. No, that is not allowed. Flight got cancelled? Tough shit, nothing we can do or WILL DO to help you.
The airline business is not HELPFUL in the least. Does this sound like your business? If so, listen up.
6 AWARD WINNING TIPS
TO SUCCEED IN BUSINESS.
As I prepare for my trip to Hong Kong, (and ironically flying American Airlines), it reminds me how NOT to conduct business. Don't treat your business the way the airline industry treats their customers.
Here are some small tips that I use in my beauty business each day. Obviously, some days we fail miserably (hey, we're human, it happens) but overall, these are our small business #goals. Do you share the same goals?
>>Keys to success is
1. Be easy to do business with. Be HELPFUL.
2. Treat your employees like family. They are the life blood of your brand.
3. Treat customers as if their money, no matter how little is life or death to your biz.
4. Create an award winning experience, at all costs.
5. Be humble and thankful for each day you are allowed to do what you love.
6. If you do fuck up, make it right.
We are leaving for Hong Kong on November 10 and praying we get the upgrade we requested with our airline miles, but I don't hold my breath. They don't care. We're just a number.
I have continued to be loyal flyer to American for years, but I have never been shown any love in return. This is the perfect example of what NOT to do to your customers.
So, why do I stay? They are no better or worse than any other airline out there. And there is the rub. They know it and we know it, so why do they need to improve?
Isn't that a real shit kick in the face?
In final thoughts, here is the bright side, dear small business friend. The customer service bar is set so low nowadays, that even small improvements in your customer service experience will grow your business and create loyal fans.
2017 is just around the corner. Why not try it and do what is best for your clients and see how far you go? You may get further than any airline will take you.
See you in Hong Kong, watch the blog for Hong Kong Updates!