You love makeup, but you need to earn a living doing what you love. But where do you begin? Are you are ready to leave your corporate job to make the transition to full time freelancer? Are you struggling to pay your bills with your artistry? How much should you be charging for your expertise and skills?
Let us help you!
Sonia Roselli teams up with Makeup Artist and Industry Expert Margina Dennis on how to effectively set your freelance rates for commercial, TV, Fashion & more.
Part 1: Setting Your Rates: Commercial & Print
In this 1 hour webinar, Margina covers the following topics:
1. How to determine your commercial rate for fashion, TV, and advertisting.
2. How to determine half day and full day rates. It's not what you think.
3. How to determine your rates, even if you are a new makeup artist.
4. Understanding why rates are different for Bridal, for Film/TV, and print are different and how to break each category down to fit your market.
5. *Homework & strategy plans.
Part 2: Setting Your Rates for Bridal On Location
In this 1 hour webinar, Sonia covers the following topics:
1. How to determine your bridal on location rate.
2. Determining the type of bride you will service and how to set your rate according to your client.
3. Negotiation. Should you be negotiating in bridal?
4. Pricing services and thinking about retail.
5. *Homework & strategy plans.
Makeup guru Margina Dennis has making the world a little more beautiful for over 15 years. She has worked her magic on celebrities such as Tracy Morgan, Jane Lynch, Lea Michelle, and Tom Brady and her work has been seen on CNN, Fox, MTV2, & BET and in Publications such as Teen Vogue, Entertainment Weekly, and L’Officiel. Her approach to the beauty industry is to keep it simple. “I’m a firm believer in keeping people looking like themselves, but it enhancing the look so that they can be the best that they can be.”
In addition to her makeup skills, Margina spent 4 years as Beauty Director for LA’G Magazine, an online publication that was referred to as “being as stylish as W magazine” by other publishing peers. She is sought out as a beauty expert for numerous subjects, publications and clients including Green Beauty, Crest, Pink, and Sephora.com.
Margina was invited to join the prestigious Make Up For Ever Artist Alliance in 2008; She has won two Telly awards, a PDN award, and been nominated for a regional Emmy.
Margina has been a guest speaker at the international HBA conference, Make Up Designory and has done consulting for beauty companies such as Kiss Beauty, Mehron, and Temptu.
With over 20 years experience and 6,000 weddings complete, Sonia Roselli is the world's first and foremost expert on wedding day beauty. She has been featured in InStyle Magazine, Allure, Style Me Pretty, Refinery 29 and many more. She is often interviewed for beauty magazines as an expert of anything bridal.
In 2000, after 4 years as an educator for AVEDA, Sonia stumbled into bridal clientele completely by accident. Today she owns the largest makeup studio dedicated to bridal and weddings on location in the USA. She empowers more than just brides to look gorgeous on their wedding day, she empowers other makeup artists to embrace the bridal industry and earn a living doing what they love.
Each year Sonia teaches new and emerging artists in her Chicago studio on how to be successful at bridal. Today she is bringing her expertise to you in a new and innovative way to empower you. Her true passion lies in helping women be beautiful, self supporting and have fun in the beauty industry.
Known for her witty charm and gentle no bullshit approach, Sonia will have you laughing and saying "why didn't I think of that". Sonia's gift is not teaching you what to do, but how to think about your bridal business in a healthy way. Visit her website at www.soniaroselli.com