HONEST BEAUTY. IS IT PRO WORTHY?
While recently visiting Los Angeles, I wandered into the Honest Beauty pop-up store at The Grove. Many pros ask us on the Glossible Facebook Group if this is a brand worth considering for their kits. Here are some of my thoughts as a professional makeup artist that works on TV, film & editorials.
One of the things that struck me as soon as I walked in the store, was how knowledgable and friendly the employees were. There wasn't a stuck up attitude in the place, which was refreshing. As a pro, shopping for makeup is easy, but for others who find stores intimidating, the welcoming vibe was much appreciated.
If you don't know about Honest Beauty, it's the brainchild of Jessica Alba. This line offers "better for you products" and at a really good price point. The store was lovely, packaging was nice and classic.
Honest Beauty products are free of parabens, paraffins, silicones, sodium lauryl sulfates, petrolatum, mineral oil, talc, or synthetic fragrances. These are great to have when you have clients that are concerned with what's in your kit. If you find having a lot of these types of clients, this is a great brand to investigate. ( Since they were being very generous with samples I decided to try everything.) :P I wish they would send me one of everything!
In the following selfie (ha!) I am rocking the skincare, primer, brow pencil, tinted moisturizer and eyeshadows. I love that I still look like myself. I don't like to wear heavy makeup unless I am going somewhere special.
As a woman of color, I am not an easy match for foundation. Honest Beauty's tinted moisturizer in Cinnamon was dead on! It has an SPF20 and testing it on myself on the camera, there is NO FLASHBACK!
For my eyes, I'm using one of their eyeshadow as a liner. The Shadow trio in Ocean is so pretty!
>>Pro Tip: The shadows definitely need a primer for a long lasting effect, but they do have great pigment. I would compare the texture to LORAC shadows. Amazing pigment payoff yes, but definitely primer is a must.
I tried everything I could in store color wise and then skincare and color the next day and there was absolutely nothing I didn't like. I do think these are great for any kit if you know how to use them.
The skin balm and brow pencil are already in my pro makeup kit. I am really enjoying them.
Outside of the pop-up store, there aren't any retail locations. But if you are in the L.A. area, they have extended the pop-up until December 2016.
>>Tips for Pros:
- If you have clients with these sensitivities HONEST BEAUTY does NOT contain: parabens, paraffins, silicones, sodium lauryl sulfates, petrolatum, mineral oil, talc, or synthetic fragrances.
- They do have a good range of skin tones in foundations, but could benefit from adding to the light end and the dark end. They do cover a broad range for the limited eight SKUs so kudos for that.
- Rich, true to color pigments that will work on various skin tones for eyes, cheeks and lips.
- Simple feel good skincare that isn't fragranced and will work with most sensitive skin.
- Three items for $50 plus an additional 25% percent off for up to five additional items. (Very reasonably priced brand so great for kit building.)
- Must use primer with eyeshadows for long last results.
- There are shade gaps from the light spectrum and in the dark color spectrum of foundation offerings as there isn't a consistent cover range in all formulations. I'm sure with time, they will get there.
- More of a classic color line, the selection, although very wearable, is very safe. You won't find wild and crazy colors here.
- Only accessible currently online at www.honestbeuaty.com and ulta.com outside of the Pop-up store in Los Angeles, CA. Colors are safe, so it would be easy to shop online.
What do you think of this line? Leave your comments below and let us hear your thought!
Did this help you decide what products to put in your kit? Hope so!
Wanna work with Margina? Check out her work at Margina Dennis. Or email her at email@example.com